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Need For Collaborative Action For A Circular Future

By Angelo George February 16, 2024

Circular economy departs from the traditional linear model of “take, make, dispose” to a closed loop where products, materials, and resources are reused, repurposed and recycled for maximum value and minimum environmental impact

Need For Collaborative Action For A Circular Future
Angelo George, CEO, Bisleri International: Championing circular economy instead of linear model of “take, make, dispose”.
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In the face of escalating global challenges such as climate change and resource depletion, the urgency for sustainable practices has never been more pronounced.

A beacon of hope emerges in the form of the concept of the circular economy, a holistic approach championing the reduction of waste, reuse of materials, and responsible recycling. Crafting a circular future demands unified efforts to usher in an era of sustainable progress, involving stakeholders at every level.

At the core of the circular economy lies a departure from the traditional linear model of “take, make, dispose”. Instead, it champions a closed loop where products, materials, and resources are meticulously reused, repurposed, and recycled to extract maximum value and minimise environmental impact. Our key principles – reuse, repurpose, and recycle—form the bedrock for this transformative shift, necessitating effective collaboration among consumers, businesses, industries, and governments.

Industries, particularly in manufacturing and the supply chain, wield considerable influence in shaping a circular future. Through modifying production processes, adopting circular business models, and embracing sustainable materials, companies can make substantial contributions to mitigating environmental degradation.

Investments in technology and research to enhance the value of repurposed materials will further stimulate progress and attract greater investments in these sectors. Industry leaders can play a pivotal role in social interventions by raising awareness and driving behaviour change among consumers. Industries could truly become the architects of change for the circular economy.

However, the responsibility does not rest solely on industries. Individuals, as conscientious consumers, are integral to the journey towards a circular future. Trade and establishments, major contributors to economic growth, also hold a key role in promoting a circular economy.

The government, as a crucial enabler, plays a pivotal role in crafting a circular future. Mandating policies that incentivise circular practices, fostering research and innovation, and collaborating with industries and communities are essential elements of effective governmental involvement.

Creating a circular future needs collaboration across sectors. Industries, government bodies, non-profit organisations, and academia must unite, sharing knowledge, resources, and expertise.

Embracing the principles of the circular economy allows individuals, industries, and governments to forge a path towards a sustainable and regenerative world. The journey towards a circular future is an investment in the well-being of our planet and future generations, achievable only through a shared commitment and efforts for meaningful and lasting change.

(Angelo George is CEO of Bisleri International Pvt. Ltd.)

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