Tata Consumer Products has launched a social media campaign. It celebrates human ingenuity and creativity by urging its followers to repurpose and upcycle its product packaging
A campaign launched by Tata Consumer Products encourages individuals to embrace environmental responsibility and transform waste into resources.
The underlying message emphasises the collective resolve of the company to create a planet that is healthier for both the current and future generations. It is a clarion call to reduce plastic waste piling up in landfills by upcycling bottles and cups. Every effort towards sustainable living counts and has a direct positive impact on our environment.
Conceptualised and ideated by Schbang, a creative agency known for its innovative and impactful campaigns, the campaign by Tata Consumer Products was executed to align with World Environment Day. Schbang's expertise and creativity have been instrumental in bringing this campaign to life.
Participants submitted entries, demonstrating a diverse range of innovative ways to repurpose product packaging. From using Tata Salt packets as plant pots to repurposing bottles as organisers for stationery on work desks, the creativity and resourcefulness of the submissions were truly inspiring.