Indian badminton star PV Sindhu's partnership with Greenday's Better Nutrition aims to promote consumer health and improve farmer livelihoods through innovative biofortified foods
Indian badminton player PV Sindhu has invested in Greenday’s ‘Better Nutrition’ brand and has become the brand ambassador of the D2C brand. This collaboration between PV Sindhu and Greenday is not just about enhancing consumer health through innovative biofortified foods but also about improving farmer livelihoods. The company's press release highlights the significant impact this partnership will have on both these crucial aspects.
Founded by Prateek Rastogi and Aishwarya Bhatnagar, Greenday is increasing the nutritional value of staple crops, allowing consumers to access essential vitamins and minerals through their everyday meals.
Greenday, founded by Prateek Rastogi and Aishwarya Bhatnagar, is at the forefront of increasing the nutritional value of staple crops.
The company works closely with farmers, educating and empowering them to grow nutrient-dense crops. It operates 75 agri-input stores and procurement centres under the Greenday 'Kisan ki Dukan' brand. Its FMCG brand 'Better Nutrition' utilises biofortification to enhance the nutritional value of crops, offering biofortified Atta, Rice, Bajra, Ragi, and Makka enriched with essential vitamins and minerals. PV Sindhu also endorses brands such as Spinny, Bank of Baroda, Asian Paints, and Bridgestone India.