The report presents seven fundamental pillars for the sustainable development of heritage tourism, highlighting the significance of government initiatives, strategic marketing, and international recognition
A report titled "Heritage Tourism as a Tool for Sustainable Tourism" released jointly by the PHD Chamber of Commerce and Industry and KPMG, underscores that the heritage tourism industry is playing a crucial role in promoting sustainable development by balancing cultural preservation with economic growth.
The report, released at the 13th edition of PHDCCI's International Heritage Tourism Conclave, focuses on the sector's role in sustainability, market analysis, and the challenges it faces. It outlines seven essential pillars for sustainable heritage tourism development, emphasising the importance of government initiatives, strategic marketing, and international recognition.
The report highlights India’s rich cultural and historical heritage, showcasing the country's potential as a global heritage tourism destination. As we adapt to the post-pandemic scenario, the report offers recommendations to strengthen India’s heritage tourism sector. By drawing visitors to iconic sites like the Taj Mahal, Hampi, and Rajasthan’s forts, the sector aims to preserve India’s cultural legacy, making us all feel connected and responsible for its conservation.