Premiered recently, The Butterfly Effect is a gripping documentary of Wipro's unstinted commitment to exploring green innovations for a resilient future amid climate challenges
In a highly anticipated cinematic event, National Geographic premiered 'The Butterfly Effect' on its channel in India on December 16, 2023. The film, produced by National Geographic Creative Works, unravels Wipro's extraordinary journey, providing a captivating glimpse into the company's relentless pursuit of net-zero carbon emissions.
'The Butterfly Effect' sheds light on Wipro's innovative and sustainable measures to counter the adverse impacts of global warming. As industrial progress symbolises advancement through electricity and energy, the documentary delves into the consequences of heightened temperatures, unpredictable weather patterns, rising sea levels, and catastrophic heat waves. It is a stark reminder of the urgent need for corporate responsibility in an era marked by climate crises.
The film highlights Wipro's dedication to achieving 100 percent renewable energy on their campuses by 2030. By exploring cutting-edge solutions such as underfloor air distribution for cooling, advancements in energy-efficient design, and initiatives to recycle organic waste and water, the documentary unveils a blueprint for addressing the challenges of today's climate crisis.
"At National Geographic, we aim to bring forth thought-provoking and insightful stories that enlighten our viewers on the significance of sustainability for a healthy planet. Our constant endeavour is to inspire and encourage our audience to embrace lifestyle changes for a better tomorrow, fostering a collective commitment to safeguarding the planet for future generations.
'The Butterfly Effect' provides unprecedented access to information, offering viewers a deeper understanding of disruptive measures to achieve sustainability," said a National Geographic spokesperson.
P.S. Narayan, Global Head of Sustainability and Social Initiatives at Wipro, shared his insights: "The effects of climate change are already evident in our daily lives and increasingly so. Its adverse impacts will unfortunately cascade through to our future generations.
As a responsible corporation, we have worked on our climate goals over the last 15 years. We are pleased to collaborate with a credible brand like National Geographic, which has captured the key elements of our sustainability journey in a seamless, well-knit narrative."