Strategic five-year partnership focuses on transforming customer experience and boosting digital sales in the electric vehicle landscape
Infosys, renowned globally for its cutting-edge digital services, announced a ground-breaking partnership with the elite automotive brand smart Europe GmbH. This ambitious five-year alliance aspires to revolutionise the European market's Direct-to-Customer (D2C) business model.
At the heart of this collaboration is a shared vision - to elevate the customer experience for smart Europe's model line-up from the established smart #1 to the anticipated smart #3. Harnessing the power of advanced Machine Learning (ML), Infosys aims to redefine the digital journey for electric vehicle enthusiasts, ensuring a seamless online buying process and providing accurate sales predictions.
Smart Europe GmbH, seeing the unmatched expertise of Infosys in consolidating automotive sales and e-commerce systems, found a perfect ally. By tapping into Infosys' robust software, data, and cloud prowess, smart Europe GmbH is setting its sights on expanding its electric vehicle footprint across 15 European nations. The enhanced D2C sales strategy, bolstered by meticulous lead generation and aftersales service, promises an unparalleled customer experience.
Dirk Adelmann, CEO of smart Europe GmbH, expressed his optimism, remarking, "With Infosys by our side, we're confident of elevating our operational prowess and enriching the user journey."
Echoing this sentiment, Jasmeet Singh, the EVP and Global Head of Manufacturing at Infosys, said, "This partnership embodies our dedication to fostering innovation-driven customer experiences. Together with smart Europe GmbH, we're poised to redefine the e-mobility landscape."